Underwhelming. Ever been to Europe and seen their Dictators' (aka Kings) castles?

Well they pulled it straight from 4chan, so what do you expect?

I don't think you'll get too much useful information from any tool sales rep. The question isn't whether OBI can do federation (that is the reason the product was invented), but whether you should do it or not. Federation in many cases (not all) is indicative of a lacking data architecture. The sales reps will use the old nQuire phrase, "Play the data where it lies" which helps sell software, but doesn't actually do an adequate job of solving business problems.