I'm glad you've found them useful, William!

You should "Like" us on Facebook :-)
https://www.facebook.com/widerfunnel

Thanks Michael!

Thanks!

Anything worth doing is worth testing, Andrew! :-)

I agree with you that personalization could be a solution but it's rarely possible to do well on a public home page.

Thanks for your thoughtful comment, Kevin.

I'm actually not suggesting removing important product promotions. They can be included without using a rotating offer! Many of our clients have a very wide breadth of products and services that we can fit onto the home page without compromising results.

I am definitely recommending carefully considering whether a message needs to be on the home page, though. There are often messages in the mix that are more important internally than to your visitors.

I recommend a two-pronged solution:
1. Reduce the content with more careful criteria for inclusion
2. Use layouts that avoid animation and auto-rotation

I know I promised to blog about this for you a while ago. Thanks for stopping by, Rob! Look forward to seeing you again at PubCon this week.

Thanks for stopping by and for the feedback!

If you'd like to get results like that too, you should contact one of our Conversion Experts: http://www.widerfunnel.com/contact-us

Sounds like a good test, Brian. Please stop by and share your results when it's done!

Thanks for stopping by, Brian.

There are quite a few options that seem to work better than rotators. The best option depends on the breadth of products.

We haven't posted a public case study on this specific type of test yet, but I hope to get permission to share one soon.

Here's another home page test case study that's interesting, though: http://www.widerfunnel.com/proof/case-studies/hom...

Hope to see you again at PubCon next month.

Thanks, @nitianhao. We like him :-)