Definitely mate, been too long. Felt good to get back on the horse, blogging wise

A year is a long time in social media! (in my best Eddie McGuire voice) Thanks again Dan.

Thanks mate, I dare say I do have the \"dream job\" and I\'m lucky to have it, and I guess the blog is one way of telling my story and how I got here and how others can hopefully do the same. Glad you enjoyed it.

Well then, my work here is done!

Great way to get to know the rookies/lesser known players.

That\'s so true Ryan, as you saw on the landing pages everyone has a different agenda. Manchester want to add fans, the Dolphins want to push their mobile apps and its obvious Everton want to push fans back to their website.

Whatever playing field is your home ground, as a marketer that\'s where you should play and for everton its the web.

Cheers for the comment

Thanks Nick. The Jets game launched this week and looks great. I think the way it\'s trending is that a landing page isn\'t enough anymore, you will need games and activities on your page.

Increase fans, time on site, and ultimately get them to spend on the Facebook page whether its buying game credits, virtual goods or real life merchandise

Hey Deandara,

I love the Gowalla platform, it was absoloutely sensation what they did with the Nets!

But from what I know, the only reason why that happened is that the Nets employed Vayner Media as their marketing partner, whose co-founder is also an investor in Gowalla, so they had access to Gowalla\'s software that the wider business community doesn\'t have.

If that becomes something open to the wider public, then it is a completely new way to market to fans and would be something that is really exciting.

Thanks for the comment Jason. It will be interesting to see what Facebook allows Places to become from a marketing standpoint, and how customised the experience can become.

Im also really looking forward to the first team to give the check-in experience, some real world currency and taking their digital marketing efforts from online to offline.

This is a great post Dan. To see them back off Twitter recently, was really surprising, even though they had players like Rio on there. For such a large club like ManU to miss out on the opportunities that Facebook can present was quite disappointing. What's next...an official Twitter page too? *gasp*