en-us http://www.intensedebate.com/users/4258 Comments by Walter http://www.feld.com/wp/archives/2008/01/trust-is-the-business-word-for-love.html#IDComment65457 as the adage goes in sales.. people buy things from people that they like and trust.. all the ROI, TCO, ROIC analysis in the world can't replace "like and trust". besides, its more often than not, after the buying decision is made when most of those hard metrics are justified. Tue, 8 Jan 2008 09:34:48 +0000 http://www.feld.com/wp/archives/2008/01/trust-is-the-business-word-for-love.html#IDComment65457