Agreed, great recap! I am a blogger over at another couponing site, Coupon Network - another online resource for free printable coupons. Definitely check us out or visit our blog Smart Living (blog.couponnetwork.com) for ongoing tips on saving money from me and our advisory board.of coupon bloggers. Again-- very well done!
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Test.

Thanks Julie,
Great to hear you're implementing that right away. Marketers often underestimate their own colleagues outside of their department-- and with social media becoming more prevalent in professional life-- we can no longer afford to do that. So inform and equip everyone like you would your very best marketers.

Andrew,
The point you make about efficacy of message is a great one. If a crisis reaches fever pitch, a tweet or blog post or video rebuttal from the company at the center of the issue may or may not make a difference. I think there's a sweet spot where misinformation can be addressed or questions can be answered before the issue snowballs. Utimately, this may be the difference between managing a crisis and averting one...but social tools are critical in both scenarios.

Thanks David,
It was definitely one of the better sessions I attended--so I think quite a few of us had significant takeaways. I particularly like that you pointed out that good crisis communications via social media is not a panacea for everything. But it certainly can help temper the storm that your company may (or may not have) created.

Excellent point. Tone is enormous-- and very different in today's environment. In the past few years, several major crises have been significantly impacted (both positively and negatively) by social media. If we're learning anything, we do so many companies still have interns and junior staffers handling their social presence?

Yes, the images are key-- and also can impact visibility in a positive manner via image search. Good call!

Great point-- and one that Lee Odden did mention in his presentation. You ultimately have to write for your audience-- but if you can blend smart SEO practices (like keyword integration) and quality content, you're in business.

Great post Emily...some really actionable tips.

As it relates to the "timing" tip, does anyone know if you can time/schedule Facebook posts? I know you can with Hootsuite or some other 3rd party apps, but can you do it directly within Facebook?

Hi Steve,
Wondering what you're referring to on this post. We definitely don't spam for trackbacks or anything else on this blog-- so if it's happening, it's either a glitch or a innocent mistake. Definitely let us know so we can rectify. Thx.