IntenseDebate - Chris DeMartine

15 years ago @ DMNews - Google Instant will fo... · 0 replies · +1 points

The long-tail is Google's competitive edge for mining information from the web. The long-tail strategies should continue to be core to organic search engine optimization. However, this makes me think twice about subject lines on the web. Hopefully, this won't encourage online authors to be less 'natural'.

16 years ago @ DMNews - Q3 declines don\'t tel... · 1 reply · +1 points

New media and response channels are emerging faster than we can track their effectiveness. Response attribution needs to be accurate for ROI calculations to be trusted. Unfortunately, this is not the case. Traditional direct mail is driving more traffic to the web than most of us realize -- especially from catalogs. I've placed several orders online this year without being asked where my demand was created. My purchase decision was made offline (traditional direct mail media channel), but my response was online -- transaction. I wonder which marketing departments got the credit?

16 years ago @ DMNews - List leader outlines b... · 0 replies · +1 points

It is encouraging to hear a positive, yet realistic take on the business. While companies like HubSpot are presenting social meda as a substitute for lists, we know from experience that the proper application of list data (online or offline) is essential for new customer acquisition.

17 years ago @ DMNews - More words in average ... · 0 replies · +1 points

This should prove beneficial to the list industry as well. There are nearly 60,000 data cards in the public domain, representing thousands of mailing lists, databases, and other direct marketing programs. The more appropriate sources are likely to be identified as search engine agorithms improve to accomodate these more targeted searches.

17 years ago @ DMNews - The Economic Challenge... · 0 replies · +1 points

I agree! Tendency to 'slash the budget' can make matters worse. There is an opportunity for list marketers to stand out right now by investing wisely. Mark makes a good point about the multi-channel approach -- it doesn't need to be complicated.

17 years ago @ DMNews - Survey: Americans watc... · 0 replies · +1 points

We're not only watching them, we're creating them. Here's our first video tutorial for U.S. and international list buyers who are looking for an easy way to search for mailing lists >> http://www.youtube.com/watch?v=XfVZ7Clfm0s

This video references the free list search tool that is available at http://lists.nextmark.com

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Chris DeMartine