en-us http://www.intensedebate.com/users/45811 Comments by Mark MacLeod http://www.startupcfo.ca/2012/02/saas-math-why-are-you-not-spending-on-marketing/#IDComment292447817 When I 1st entered the startup World the running joke among CFOs was we knew that 1/2 our marketing spend worked, we just did not know which 1/2. Now, almost every marketing activity is measurable. So, to your point: there is no excuse. You should be marketing. Tue, 14 Feb 2012 18:56:47 +0000 http://www.startupcfo.ca/2012/02/saas-math-why-are-you-not-spending-on-marketing/#IDComment292447817 http://www.startupcfo.ca/2012/02/functions-over-titles/#IDComment289634329 Sounds like you have approached things well. There is a place for titles. My point is that place does not include pitching seed VCs and also really should not apply to anything during that seed stage. When you truly become a company and the team is growing some structure is useful. Sat, 11 Feb 2012 12:21:26 +0000 http://www.startupcfo.ca/2012/02/functions-over-titles/#IDComment289634329 http://www.startupcfo.ca/2012/02/functions-over-titles/#IDComment289173268 Yep. Founder is just fine. They know they're dealing with the decision maker Fri, 10 Feb 2012 23:12:27 +0000 http://www.startupcfo.ca/2012/02/functions-over-titles/#IDComment289173268 http://www.startupcfo.ca/2012/02/functions-over-titles/#IDComment289172874 You raise some great points but I'd say that people who join because of title might not be the best long term cultural fit. And as for VC interactions you need to remember that VCs need to make snap judgments on th spot. We need to know you are focused on what matters. Bandying abut lofty titles does not help Fri, 10 Feb 2012 23:11:47 +0000 http://www.startupcfo.ca/2012/02/functions-over-titles/#IDComment289172874 http://www.startupcfo.ca/2012/02/functions-over-titles/#IDComment289068198 An exec chairman? Wow, that is rich... Fri, 10 Feb 2012 20:28:14 +0000 http://www.startupcfo.ca/2012/02/functions-over-titles/#IDComment289068198 http://www.startupcfo.ca/2012/02/burn-rate-vs-runway/#IDComment287383403 I wish. 6 months is more typical. Wed, 8 Feb 2012 21:58:49 +0000 http://www.startupcfo.ca/2012/02/burn-rate-vs-runway/#IDComment287383403 http://www.startupcfo.ca/2012/01/do-less-but-all-the-way/#IDComment275042988 Ha! Nope, I'm not in. I'm staying focused. Lots of people in your position though. I'm sure you'll find someone else to challenge Thu, 26 Jan 2012 15:28:31 +0000 http://www.startupcfo.ca/2012/01/do-less-but-all-the-way/#IDComment275042988 http://www.startupcfo.ca/2012/01/do-less-but-all-the-way/#IDComment274092527 Thanks Paul. Launchpad looks great! Wed, 25 Jan 2012 15:41:22 +0000 http://www.startupcfo.ca/2012/01/do-less-but-all-the-way/#IDComment274092527 http://www.startupcfo.ca/2012/01/do-less-but-all-the-way/#IDComment273958734 Thought abut deleting this. Too bad you felt the need to be rude and unprofessional. I never said code year was too hard. But I won't fool myself into thinking that I can be a developer doing it. And it's not my place to be one. I have other roles to play in the life of a startup Wed, 25 Jan 2012 12:13:42 +0000 http://www.startupcfo.ca/2012/01/do-less-but-all-the-way/#IDComment273958734 http://www.startupcfo.ca/2012/01/do-less-but-all-the-way/#IDComment273957827 Talking to customers! Yep, that sounds like a great thing to do. So many non coding things to be done. Wed, 25 Jan 2012 12:12:25 +0000 http://www.startupcfo.ca/2012/01/do-less-but-all-the-way/#IDComment273957827 http://www.startupcfo.ca/2012/01/do-less-but-all-the-way/#IDComment273957445 Totally agree Armand. My wife has been encouraging me to find time for daily meditation. She does this and is a huge advocate. Have not got there myself yet Wed, 25 Jan 2012 12:11:44 +0000 http://www.startupcfo.ca/2012/01/do-less-but-all-the-way/#IDComment273957445 http://www.startupcfo.ca/2012/01/do-less-but-all-the-way/#IDComment273361207 Holistic is a key word for me. Good luck with your business! Tue, 24 Jan 2012 21:07:28 +0000 http://www.startupcfo.ca/2012/01/do-less-but-all-the-way/#IDComment273361207 http://www.startupcfo.ca/2012/01/do-less-but-all-the-way/#IDComment273360763 Well said Genevieve Tue, 24 Jan 2012 21:06:56 +0000 http://www.startupcfo.ca/2012/01/do-less-but-all-the-way/#IDComment273360763 http://www.startupcfo.ca/2012/01/do-less-but-all-the-way/#IDComment273360598 Hey Jesse, Love it! Leave the coding to your partners and keep rocking your stuff. Mark Tue, 24 Jan 2012 21:06:39 +0000 http://www.startupcfo.ca/2012/01/do-less-but-all-the-way/#IDComment273360598 http://www.startupcfo.ca/2012/01/do-less-but-all-the-way/#IDComment273219750 Thanks Jocelyn. That's a good way of looking at it. Yes, focus on your strengths! Tue, 24 Jan 2012 18:10:50 +0000 http://www.startupcfo.ca/2012/01/do-less-but-all-the-way/#IDComment273219750 http://www.startupcfo.ca/2012/01/choosing-the-right-accelerator/#IDComment263382588 Good point Chuck. Timing is something to consider - though truth be told, I'd rather adjust my timing to fit the accelerators that are best in terms of Networks, Mentors, Capital rather than go with one where the timing is good. Fri, 13 Jan 2012 18:19:18 +0000 http://www.startupcfo.ca/2012/01/choosing-the-right-accelerator/#IDComment263382588 http://www.startupcfo.ca/2012/01/the-model-board-package/#IDComment261798835 Great suggestions Paul - especially the bonus slide on the landscape. Thu, 12 Jan 2012 00:55:51 +0000 http://www.startupcfo.ca/2012/01/the-model-board-package/#IDComment261798835 http://www.startupcfo.ca/2012/01/the-model-board-package/#IDComment261797549 Thanks Clint. Hope you can use it with your companies Thu, 12 Jan 2012 00:54:22 +0000 http://www.startupcfo.ca/2012/01/the-model-board-package/#IDComment261797549 http://www.startupcfo.ca/2012/01/the-model-board-package/#IDComment261519608 Completely agree with you Ken. Thanks! Wed, 11 Jan 2012 18:01:15 +0000 http://www.startupcfo.ca/2012/01/the-model-board-package/#IDComment261519608 http://www.startupcfo.ca/2012/01/the-model-board-package/#IDComment261519471 Thanks Dave. Yes, those items come upfront. Options under Governance and CEO / CFO stuff under State of the company Wed, 11 Jan 2012 18:00:59 +0000 http://www.startupcfo.ca/2012/01/the-model-board-package/#IDComment261519471