Brilliant. Thanks for sharing.

Totally agree Dave! We view mobile as a huge way to achieve Everywhere Shopper Marketing. There is a huge opportunity to extend the FMOT from the store to other parts of life using digital, and more companies are jumping on this now.

We have some supportive thinking on this topic here:

http://www.slideshare.net/mstich/whats-in-store-f...

Michael

Brad, there's a GREAT recap from Krugman on how we got here, take the time to watch the whole thing:

http://ocrampal.com/node/49

Jim Cramer agrees with you: lower rates, and by the way can the rebates:

http://nymag.com/news/businessfinance/bottomline/...