Martin Edic's Comments

http://www.jeffnolan.com/blog/ : Chronicle's "e-edition"

Wed, 22 Apr 2009 19:14:44 +0000

Given that this is a San Francisco paper, the center of all things digital, this is pitiful. I thought newspapers gave up on this approach (imitating a print interface) about ten years ago when they realized that posting PDFs on the web was a dumb idea. $100/year for this? They deserve to go under if this is the best they can do.

Rochester Startup Blog : Welcome to the Rochester Startup Blog

Mon, 23 Mar 2009 17:55:12 +0000

I'm involved with the Rochester entrepreneurial scene and blog about the marketing implications of social media at http://www.whattheyresaying.com Former GM at BlueTie, former Director of Marketing at Techrigy, co-founder of Digital Rochester and RochesterGrowth, currently planning my own thing.

http://www.jeffnolan.com/blog/ : Newspapers are Dying, Get Over It

Wed, 18 Mar 2009 19:11:07 +0000

I'd like to see an ongoing calculator somewhere that calculates the number of trees being saved by newspapers going online and no longer having print editions- it must be astronomical given that they published daily to millions of readers.

http://www.jeffnolan.com/blog/ : Techrigy SM2 - Social Media Monitoring

Thu, 19 Feb 2009 18:08:01 +0000

Actually to me Radian6 has the eye candy that agency types like but the functionality falls a bit short (I can say this now that I'm no longer with Techrigy!). The Flash widget interface makes it difficult to extract data and create reports for other people who do not have access to the app. Techrigy's approach, while not as cute, is more similar to Google Analytics' interface and reporting capabilities. That's the primary reason I'm using SM2 in my new business.

http://www.jeffnolan.com/blog/ : Relationship Management for Restaurants

Tue, 27 Jan 2009 22:15:05 +0000

Good points Eric- keyword set-up is the toughest thing to get people up to speed with. We do a lot of handholding and monitoring of how people are using their accounts. It is a bit of a power-user solution though our customers are not techies, they're marketing people. Lots of constant work on the UI.

http://www.jeffnolan.com/blog/ : Relationship Management for Restaurants

Tue, 27 Jan 2009 17:22:15 +0000

We're about as deep into sentiment analysis as anyone. In the past week we added Tone and Emotional Content analysis to our existing positive/negative sentiment engine. And we have a database of 1.2 billion social media conversations with up to 35 fields of associated meta data for each that drives our analysis, demographics and engagement tools. Adding around 10 million more daily.

http://www.jeffnolan.com/blog/ : A Tale of Two Companies

Tue, 27 Jan 2009 16:32:40 +0000

It's interesting- we've been monitoring the McDonald's McCafe brand for a client and the sentiment is very strongly positive when compared to Starbucks. And I've been going to one of those new McD's stores and I think it works. CNN, newspapers and a pretty decent banana smoothie...

http://www.jeffnolan.com/blog/ : Relationship Management for Restaurants

Tue, 27 Jan 2009 16:28:23 +0000

I can't imagine why they would invent this in-house when extremely well-designed social media monitoring tools like ours are out there. It's not a simple thing to build nor will they have any historical data. For a few hundred dollars a month anyone could start this business and be up and running in hours. In fact, any local restaurant could use our free version with localized search terms and do the monitoring themselves.

Feld Thoughts : An Apple in the White House?

Thu, 22 Jan 2009 18:03:48 +0000

First, RIM is a foreign company (CA) and they house the data in their own datacenters. That won't fly. Obama's people are already all Apple users. I'm guessing procurement is through competitive bidding so scratch the inside deal with Apple. My real question: What will Apple do with $28 billion in cash? That's a lot of dough. And Microsoft's numbers are very bad.

Feld Thoughts : The Knives Your Sales People Should Have

Mon, 19 Jan 2009 16:23:36 +0000

The IT comment was really more about their insistence on 'owning' the data which isn't an option in our case. Fortunately we sell to marketing people...;-)

Feld Thoughts : The Knives Your Sales People Should Have

Mon, 19 Jan 2009 15:59:22 +0000

Brad, I'm a little confused. What if you sell software that cannot be replicated inside a firewall or on a desktop? Are you implying that we should offer a perpetual license in that case? I just don't think its an either/or situation. And, in case it matters, we don't sell into IT departments and we have never had a request for an alternative to a subscription model. It's the "I need to own it" IT attitude that drives this discussion, not the market reality, IMHO.

http://www.jeffnolan.com/blog/ : Breppies and Word of Mouth Marketing

Fri, 16 Jan 2009 16:40:08 +0000

Jeff, I'm going to try a Twitter viral on this and see what happens.

http://www.jeffnolan.com/blog/ : Breppies and Word of Mouth Marketing

Fri, 16 Jan 2009 16:34:54 +0000

As a marketer who works with a very limited budget I'd advise him to take one of our free accounts (he has a tiny brand so it will work fine) and start monitoring keywords like his brand and earbuds, etc. Set up Alerts and start responding to anyone who Tweets, blogs or mentions his keywords in social media. Offer samples to higher Popularity sources (they're ranked in the app). The word will start to spread. Send him my email if you like- I do this everyday and we're generating 30-40 highly qualified leads daily for a fairly expensive product.

http://www.jeffnolan.com/blog/ : If San Francisco Ruled the World

Mon, 12 Jan 2009 18:01:40 +0000

For once Jeff I'm totally with you on this one- if you're going to buy the technology, commit to the technology. Here in Rochester we have a terrible murder problem and cameras are making a difference both in prevention and apprehending suspects. The people in the neighborhoods affected (poor) are not complaining. It also helps resolve the terrible bias against helping police even in murders involving children and other innocent bystanders.

http://www.jeffnolan.com/blog/ : NBC Drives the Chevy Volt

Fri, 9 Jan 2009 21:58:07 +0000

Intense Debate is acting weird today- it wouldn't let me respond earlier, then resent your comment.
All the car companies lobbied heavily against CAFE standards for years except Honda who went for fuel efficiency. The American makers also pushed big tax breaks for trucks that they applied to SUVs via loopholes.
The point is that many of these huge companies had no long term strategies.
BTW, I rented a brand new Saturn a few weeks ago and it was a total piece of junk. The last Chevy I rented (in Detroit where it is not wise to rent foreign) had 1600 miles on it and when I had to hit the brakes hard on the freeway the pedal went all the way to the floor before they caught. It would take a huge amount of change to undo those impressions of purely shoddy workmanship. By contrast my 2008 Honda is perfect- and made in America of 90% American made parts. It's not American talent that's the problem, it's shortsighted management and unions who will do anything to protect their power.

http://www.jeffnolan.com/blog/ : Twitter or Plaxo Having Issues?

Fri, 9 Jan 2009 15:51:32 +0000

Phishing attacks on Twitter: http://blog.techrigy.com/?p=181

http://www.jeffnolan.com/blog/ : NBC Drives the Chevy Volt

Fri, 9 Jan 2009 15:49:44 +0000

"the mighty Prius drove off the sales cliff as well with sales plummeting 43% from November numbers" Jeff, all car sales fell off the cliff. Gas prices had nothing to do with it- it was an across the board drop. People aren't buying cars.

http://www.jeffnolan.com/blog/ : Stacey's Bookstore Closing, Hand Wringing to Commence

Fri, 9 Jan 2009 14:44:58 +0000

The other problems stores face include very thin margins in books, especially with the deep discounts available online and the cost of real estate- I can't imagine what a large store in SF rents for but guess that it is astronomical.

http://www.jeffnolan.com/blog/ : Stacey's Bookstore Closing, Hand Wringing to Commence

Thu, 8 Jan 2009 16:45:46 +0000

I worked in a fabulous old school bookstore for a year between high school and college in the seventies. It was a great experience but those days are long gone. The indie stores simply can't carry the inventory necessary to compete, nor can they afford sales people who are widely knowledgeable about that inventory. At 18 I probably knew the entire inventory of a store that was the largest between NYC and Chicago. And I was making minimum wage. Today my equivalent is writing software or starting a business. Times change.

danny brown - community / connection / conversation : Discussing Social Media with... Jacob Morgan

Wed, 7 Jan 2009 19:19:55 +0000

Great interview- when I saw he had an SEO background I was a little worried (;-) but this is very sharp assessment of social media. ( SEO and social are two different animals) I hope this series continues on this level and would be happy to talk about the business models we're encountering among the brand managers we work with.