Thanks, Steven! Sorry I'm so late, your comment was hidden within the Intense Debate system and was marked as spam :(

Hope you're well :)

Thanks, Valentine, I truly appreciate the insight here! Having worked at a publisher in the past, I understand the challenges to make it all work. The current earnings model does (or should) stimulate investing shareholders to critically look at manuscripts to prevent making any loss ;)

Also, in spite of some of the harshness in my first take, I do think TenPages offers aspiring authors a great platform to get traction, encouragement and opportunity.

I plan on monitoring the TenPages platform and revisiting it on this blog in 6-12 months to see how the works are coming to fruition :) Best of luck and thanks again for the inside scoop!

Thanks, Valentine, I appreciate it that you stopped by to clarify.

I'll edit the article based on your feedback. It's good to have transparency :)

I agree that the social aspect--whether egoistic as in getting your own name mentioned in the book, or altruistic as in helping someone else reach the next level--can act as a great incentive for shareholders.

Nonetheless, I think there are some variables that offer playing room. An example is using a % of the margin rather than a % of the retail price, because I assume that different distribution channels and publishing formats can have different prices and profit margins. Suppose you're introducing a title as both a printed book and an ebook, priced at €10 and €6 respectively. As a shareholder and with the current revenue model, I would seriously discourage people to buy the ebook, heh ;) What are your thoughts on such situations?

Thanks again!

P.S. I actually am Dutch :)

Thanks, Katie, I had also read Rob's commentary, but the one thing that I was wondering about was whether a "per impression"/"average" score was calculated. For example, Doritos had 18K tweets and Google had 12K tweets. I don't remember the exact numbers but if Doritos had 6 ads and Google only 2, then on average (or per impression), Google would score better in "efficiency".

It's an experiment to see how it works. If I or a lot of other people don't like it, I'll replace it again :)