Cool! Let me know what you come up with. I'd love to hear more!

Well said, Rob. Thanks for stopping by.

Well said, Rob. Thanks for stopping by.

Thanks for stopping by. That's the beauty of cause marketing - and the danger - it's both marketing AND corporate giving.

Neil Harris is the author. The book is called "Humbug: The Art of P.T. Barnum." Amazon has one new copy left, but they have a bunched used that are dirt cheap.

Great work, Maggie. Keep the reports coming in!

Thanks for stopping by, Adriand. Love what you've done. Congrats. Working on a larger story for biz publication and I will be in touch soon! Would love to learn more on ROI. Joe

Hey Geoff, thanks for stopping by! You should read this article/interview with the digital strategy guy at Radio Shack. It's pretty interesting and may have more of the info you're looking for.
http://streetfightmag.com/2011/11/03/radioshack-u...

Great point, Celeste. I feel like my advice is a bit like speaking to a group of would-be marathoners. Some will never get started. Some will drop out in training. Some will drop out of the race. But the ones who finish - WOW!

I do think there is room in the space for more nonprofits blogging on their cause marketing programs. Did you know that there is only around half-dozen cause marketing blogs out there? It wouldn't take much for two or three smart folks to climb the search results!

Another thing that I think is important for nonprofits is just to engage and understand these practices so they are better equipped to deal with companies that are VERY interested in these topics - even more than cause marketing! I've had many successful cause marketing sales calls NOT because of my knowledge of cause marketing, but because of my knowledge of tech and social media!

It's not realistic to think that every nonprofit could be a PROBLOGGER, but they are truly fooling themselves if they think they can skate by without knowing this stuff. And the best way to learn it - as I'm sure you know - is to DO IT.

Thanks again for stopping by. Very much enjoyed answering your question! :)

Joe

Check out the Charityhowto.com website. I'm doing it again in December, I believe.

Joe

<p style="margin:0; ">Joe Waters | 617-684-JOEW (5639)
<p style="margin:0; "> 
<p style="margin:0; ">Selfishgiving.com *The Web's #1 Cause Marketing Blog*

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