Doug, great observations! I'm a pastor and I see the "church" in the same seat as Dr. Craig. Being right is not the point. Leaders of western Christian movements consistently fail to see that faith intersects the questions people are asking in their hearts, instead we focus on the arguments... which Jesus rarely did.

Ex. You may show someone in a consumer magazine why one product is theoretically the best choice, but the buyer stills wants the "sporty" model, right?
As a spiritual leader, I try to explore why someone wants the sporty model...i.e. adventure, not sure about my worth so I'll compensate with the sporty model, etc. What many "professional" christians don't like to talk about is the fact that God wants to deliver on those desires as well. He is the answer to those "soul" longings or desires.

Hitchens understands "why" they want the sporty model and he speaks to that.
He brings up the objections of evil and suffering because deep down people want to know that someone cares. We, (guys like me) try to convince people of the "correctness" of God when they really just want to know that someone cares or that they are loved.

If you can keep that in doubt, you can dissuade someone from faith & hope. You might won them to duty or obligation but not faith.