Don Dodge
52p133 comments posted · 7 followers · following 2
3 days ago @ Don Dodge on The Next ... - http://dondodge.typepa... · 0 replies · +1 points
The reality is that advertisers aren't very interested in hyper targeting based on profiles, preferences, and social graphs. They want scale and reach of the big sites.
Loyalty cards are a whole different thing. But even here, with all the data they have on your purchases, they don't do much with it. Offering coupons for similar products isn't very innovative...and hasn't worked real well.
I don't see the connection between loyalty cards and Facebook, but something could emerge. I think Facebook's Beacon will re-emerge in some new form to use the purchases and preferences of your friends list to help make recommendations to you.
5 days ago @ Don Dodge on The Next ... - http://dondodge.typepa... · 0 replies · +1 points
BTW, Xbox is profitable...not a cost sink.
1 week ago @ Don Dodge on The Next ... - How does web advertisi... · 0 replies · +1 points
I have no doubt that behavioral targeting works, and delivers a very relevent audience, but the SIZE of the audience is too small to attract the big advertisers for display ads. CPC text ads are a completely different animal.
4 weeks ago @ Don Dodge on The Next ... - http://dondodge.typepa... · 0 replies · +1 points
5 weeks ago @ Don Dodge on The Next ... - http://dondodge.typepa... · 0 replies · +1 points
5 weeks ago @ Don Dodge on The Next ... - http://dondodge.typepa... · 0 replies · +1 points
6 weeks ago @ Don Dodge on The Next ... - http://dondodge.typepa... · 0 replies · +1 points
6 weeks ago @ Don Dodge on The Next ... - http://dondodge.typepa... · 0 replies · +1 points
Second, yes, I think they can make it up in volume online because the online readers come from a much larger geographic audience. And, I don't believe the majority of online readers are canceling their print subscriptions to read online.. Some are...but I don't think it is the majority.
Most of the revenue loss at newspapers has come from advertising declines, not subscription revenue. So, newspapers should really be focusing their attention on how to meet the needs of advertisers in new creative ways, both in print and online.
BTW, I will be moderating a panel on the future of newspapers at the NextMedia Conference in Banff on June 5 through June 9.
7 weeks ago @ Don Dodge on The Next ... - http://dondodge.typepa... · 0 replies · +2 points
SaaS is a delivery mechanism, not a business model. Services delivered as SaaS (Software as a Service) can use several business models; monthly subscription, ad supported, Freemium up sell, or bundled with other products/services.
Management tools for cloud computing applications do not necessarily need to be delivered as SaaS, or sold by subscription. Enterprise customers will pay license fees for management tools...and even some applications.
Freemium makes sense for applications or services that fit 80% of the customer needs without customization or integration.
Whenever customization or integration with other applications is required that means consulting/engineering expense that must be paid for up front.
So, Cloud Computing is no different than any other platform. There will lots of different business models depending on the product/service.
7 weeks ago @ Don Dodge on The Next ... - http://dondodge.typepa... · 0 replies · +2 points
Yes, VCs want to invest in companies that are capital efficient and use technology to scale up. That is how you get fast growth, big profit margins, and 10X exits. That is their investment model.
Local services that require lots of people to implement, or lots of customer service to support, will not be attractive to VC investors.