Okay, then let's agree to disagree. I could be convinced that this topic would benefit from an update article, but not another book of a couple hundred pages.

You really would have to be stranded on a desert island for the last decade -- or some other reasonable excuse why you're uniformed -- not to have read one of the prior books that previously covered the topic of how to use LinkedIn, etc.

Granted, the title of the book says it's intended for "Dummies" -- enough said...

Jesse, lazy legacy marketers -- who don't have a substantive content marketing program -- will benefit from this offering, relative to exposure on the Twitter platform. However, since most ads will likely be ignored by Twitter users, the ROI impact will be consistent with other forms of advertising (predictably under-performing).

Here's my main take-away from SXSW http://bit.ly/cmsjXz -- anyone else write a post with their insights?