en-us http://www.intensedebate.com/users/3524 Comments by Chip Griffin http://www.newhampshirestartups.com/2010/03/09/why-new-hampshire-needs-more-startup-evangelist/#IDComment60691951 Let your voice shine through. No reason to stick to just the facts when you can give life to the blog. Tue, 9 Mar 2010 13:47:33 +0000 http://www.newhampshirestartups.com/2010/03/09/why-new-hampshire-needs-more-startup-evangelist/#IDComment60691951 http://www.feld.com/wp/archives/2009/08/its-finally-time-to-get-under-200-pounds.html#IDComment31148644 I think that's the bug I experienced. It was during food search right after I opened the app (which I assume is when syncing occurs). I have played with it more since my first comment and jumped in with both feet. There's enough additional functionality beyond what I was using that I'm willing to work through the bugs as you grow. Wed, 19 Aug 2009 02:29:43 +0000 http://www.feld.com/wp/archives/2009/08/its-finally-time-to-get-under-200-pounds.html#IDComment31148644 http://www.feld.com/wp/archives/2009/08/its-finally-time-to-get-under-200-pounds.html#IDComment31103861 I've been using the Livestrong app, but thought I would give Daily Burn a try after reading your post. The interface is much nicer and has more bells and whistles. But in the first few hours since I got it, the iPhone app has crashed a number of times. And the food database seems a bit off -- the pics are a nice touch but sometimes don't match the product at all (not even the same type of food) and the database seems pickier about search terms than Livestrong. I will spend a few days double entering data to see how it works out, though. I have definitely found that logging food helps shed the pounds -- maybe it will help me beat you to 200 pounds! :) Tue, 18 Aug 2009 15:38:52 +0000 http://www.feld.com/wp/archives/2009/08/its-finally-time-to-get-under-200-pounds.html#IDComment31103861 http://www.mediabullseye.com/mb/2009/08/the-woman-problem---the-gender.html#IDComment30705569 Personally, I'm not a big fan of blanket categorizations in any direction. In other words, let's be candid and discuss the merits of specific presentations. Should there be more women presenters at social media conferences? Perhaps -- but not because they are women. I think the way to approach this issue is to say specifically who should have been speaking at a certain conference and what they should have addressed. Ultimately, the best speakers should discuss the most relevant topics -- regardless of gender, race, religion, geography, etc. The way that we should eliminate gender as a criteria at conferences is to eliminate gender as a criteria at conferences -- not use it explicitly for the sake of change. Fri, 14 Aug 2009 00:29:12 +0000 http://www.mediabullseye.com/mb/2009/08/the-woman-problem---the-gender.html#IDComment30705569 http://www.mediabullseye.com/mb/2009/08/the-woman-problem---the-gender.html#IDComment30705213 Jen- just take the period off after study and it will work. Fri, 14 Aug 2009 00:24:16 +0000 http://www.mediabullseye.com/mb/2009/08/the-woman-problem---the-gender.html#IDComment30705213 http://www.mediabullseye.com/mb/2009/06/social-media-measurement-part-1.html#IDComment25164271 I would argue that you need to go even a step further. Effectively, you want to know what the likely impact is of a particular article ... something that no mere quantitative assessment of messages delivered can offer. As you rightly note, positioning matters. But so, too, does context. An opposing message can be communicated in such a way as to be dismissive or at least diminishing. Ultiamtely, what matters is whether someone who reads/skims the article is more or less likely to buy/agree with the product/premise of the client. c# Tue, 23 Jun 2009 01:53:04 +0000 http://www.mediabullseye.com/mb/2009/06/social-media-measurement-part-1.html#IDComment25164271 http://dondodge.typepad.com/the_next_big_thing/2009/05/live-search-will-surprise-you-try-it-out.html#IDComment21970910 Ah, the Golden Egg... Your post makes me want to try out Live Search again, but it also makes me want to sneak over to Portsmouth soon for a good breakfast since I haven't eaten at the Golden Egg in about 6 months! Thu, 21 May 2009 11:52:45 +0000 http://dondodge.typepad.com/the_next_big_thing/2009/05/live-search-will-surprise-you-try-it-out.html#IDComment21970910 http://www.feld.com/wp/archives/2009/05/browser-innovations-the-blink-tag.html#IDComment20659048 Ah, the blink tag. That does bring back many (horrible) memories! It also reminds me of a marketing person who used to work for me back in the mid 90's who had just learned PowerPoint and in her presentations she would have a different layout, transition, and sound effect for every slide. Mon, 4 May 2009 17:09:01 +0000 http://www.feld.com/wp/archives/2009/05/browser-innovations-the-blink-tag.html#IDComment20659048 http://mediabullseye.com/mb/2009/03/kindle-for-the-iphone--why.html#IDComment16769656 Hop on a plane every week and you will quickly tire of hauling that bookshelf along with you. Or try the Kindle when you're sitting on the beach on vacation and you finish the book you're reading. No need to go back to the hotel room for a new one, just pick one from your Kindle library or buy one on the spot from Amazon for less than you would pay for the printed version. As for the iPhone app, I sometimes forget my Kindle. It's great to have a backup now for those times when I'm going to be stuck waiting for a meeting or something. I now have something better to do than harass people by email! :) Wed, 11 Mar 2009 18:51:09 +0000 http://mediabullseye.com/mb/2009/03/kindle-for-the-iphone--why.html#IDComment16769656 http://www.mediabullseye.com/mb/2009/01/lets-be-careful-out-there.html#IDComment14295707 Amen to that! Sun, 25 Jan 2009 00:23:58 +0000 http://www.mediabullseye.com/mb/2009/01/lets-be-careful-out-there.html#IDComment14295707 http://www.mediabullseye.com/mb/2009/01/time-to-rethink-comments-on-me.html#IDComment14037661 I would keep in mind that page views may go up, but people who are the "problem" comment posters are not likely to be good customers for the brands advertising on your web site. In addition, as mainstream media goes more local in its advertising, the tone and tenor of comments may impact the ability to procure advertisers. Would a local brand want to be seen as advertising alongside comments that may be excessively coarse? They may well notice more problems than a national advertiser who buys in bulk. Fri, 16 Jan 2009 16:40:38 +0000 http://www.mediabullseye.com/mb/2009/01/time-to-rethink-comments-on-me.html#IDComment14037661 http://www.mediabullseye.com/mb/2009/01/time-to-rethink-comments-on-me.html#IDComment14037611 I hear you on this point, but to me comments should be more like letters to the editor. Anonymous letters to the editor are (almost) never printed. Fri, 16 Jan 2009 16:37:33 +0000 http://www.mediabullseye.com/mb/2009/01/time-to-rethink-comments-on-me.html#IDComment14037611 http://www.mediabullseye.com/mb/2009/01/time-to-rethink-comments-on-me.html#IDComment14035324 What I would like to see is a confirmed identity system whereby anonymous comments are disallowed and people are required to use their real names. Verification -- at least to a point -- could take place through a variety of means, including email address confirmation, codes sent to phone numbers or via SMS, etc. Removing the cloak of anonymity would go a long way toward making comment moderation far less burdensome. People are much more likely to avoid the sort of language, insults, and invective when they have to attach their name to it. Fri, 16 Jan 2009 14:07:41 +0000 http://www.mediabullseye.com/mb/2009/01/time-to-rethink-comments-on-me.html#IDComment14035324 http://www.mediabullseye.com/mb/2009/01/messages-messaging-and-apple.html#IDComment13693185 Apple has allowed the idea to percolate that Steve Jobs is Apple. Arguably, they have even fostered this idea when it was to their benefit. Therefore, Jobs is inextricably tied to the public perception of company value. That makes his health very material to the company's prospects. It can impact not just stock price, but hiring and business development deals and more. While I sympathize with Jobs not wanting to disclose details of his health situation, I also believe he has not done enough on that score. He tries to paint his current situation as unrelated to his pancreatic cancer. But he does not say so explicitly, which leads me to believe it is probably related (as many far smarter medical people have speculated in the past 24 hours). Like it or not, Jobs needs to be very clear about his health situation -- or he needs to clearly take on a lesser role or at least make succession planning more public. RIght now, Apple and Jobs are trying to have it both ways. And that isn't right. Wed, 7 Jan 2009 12:17:26 +0000 http://www.mediabullseye.com/mb/2009/01/messages-messaging-and-apple.html#IDComment13693185 http://mediabullseye.com/mb/2008/11/forget-motrin-take-a-deep-brea.html#IDComment12191227 Fair enough. But what, in this case, could a Motrin spokesperson have said in the early stages to short circuit this "incident"? The first response almost certainly would not be "we're pulling the ad." It would be something like "we appreciate your concerns and will take it under consideration." I hardly think that would mollify the group that was all wound up here. Moreover, isn't a non-response a valid option? Must a brand respond to all criticisms and complaints online? Of the 40 mentions in the past 24 hours, which should Motrin respond to. All of them? If not, which ones? Does this not take more analysis than simply seeing the actual Tweet. Might one have to consider how many followers the tweeter has? Or whether that person has particular perceived authority on the issue? I agree that some things are so obvious that they demand a response that looking at emails on evenings/weekends has value, but a significant percentage of social media "hits" need more careful consideration before jumping right into a response. Alas, I suspect we'll have to continue to agree to disagree. Sat, 6 Dec 2008 20:58:12 +0000 http://mediabullseye.com/mb/2008/11/forget-motrin-take-a-deep-brea.html#IDComment12191227 http://mediabullseye.com/mb/2008/11/forget-motrin-take-a-deep-brea.html#IDComment12190501 I disagree that any earlier response from Motrin would have made much difference. Keep in mind that an initial response is likely to be more defensive or less informative And that's understandable because there's not enough information for a decision to be made. In this case, it took about 24 hours to decide to pull the ad campaign. If you think about it, that's actually pretty impressive. To get the decision-makers to decide to pull a multi-media ad campaign that's been in the works for months in that short of a time period -- over a weekend no less -- based solely on Internet chatter, is a major accomplishment for everyone. I also disagree that "it is the people that are upset that matter." The people that matter are the people who will change their purchasing decisions based on a certain set of information. Think of it like a political campaign. The people that matter are the people that are likely to vote on election day -- and are persuadable. That's why during primaries candidates move to the polar extremes and back to the middle during the general election. Motrin, like any other brand, needs to be able to separate noise from impact. It is difficult to do online because the size of the megaphone does not always correlate well with the size of the impact. In this case, Motrin may have decided that the risk to sales was significant enough that they wanted to act. Or, perhaps as likely, the ad campaign in question was not scheduled to go on much longer so it was an easy call to pull the plug and end the tempest in a teapot. Finally, as to monitoring, I want to reiterate what I have said a number of times in different places. We have no way of knowing what, if anything, Motrin was monitoring and knew over the weekend in question. There are plenty of times that a company may hear a conversation, but decide not to act immediately. After all, with a brand the size of Motrin, it is near impossible to respond to every comment. And it often isn't a wise idea to do so, as it can grant credence to fringe voices and arguments. As far as tools for monitoring, I certainly encourage anyone who cares about a corporate or personal brand (whether they use CustomScoop or another monitoring tool). But I am also realistic -- as I think others should be -- that checking those reports every 4 or 6 hours 365 days a year is not a reasonable expectation under most circumstances. And even when companies do that, there is far more work involved than simply checking those emails to determine the significance of a blog post and how to respond to it effectively. These things take time and when they are not illegal, immoral, life-threatening, and do not undermine the integrity or value of the product, it is reasonable to take more time to respond. Sat, 6 Dec 2008 20:30:45 +0000 http://mediabullseye.com/mb/2008/11/forget-motrin-take-a-deep-brea.html#IDComment12190501 http://mediabullseye.com/mb/2008/11/challenging-companies-on-socia.html#IDComment11684391 It was a lot of fun to record this show. Hopefully we can have more lively debate in the future because I agree it makes for much better listening. Mon, 24 Nov 2008 00:08:03 +0000 http://mediabullseye.com/mb/2008/11/challenging-companies-on-socia.html#IDComment11684391 http://mediabullseye.com/mb/2008/11/challenging-companies-on-socia.html#IDComment11536664 A much kinder, gentler way of saying what I was thinking! :) Fri, 21 Nov 2008 23:34:10 +0000 http://mediabullseye.com/mb/2008/11/challenging-companies-on-socia.html#IDComment11536664 http://mediabullseye.com/mb/2008/11/challenging-companies-on-socia.html#IDComment11519136 Thanks for the info. That underscores the point that there was no reason for heightened monitoring last weekend -- some 6 weeks after the campaign launched. Moreover, it raises the question of why Motrin folded like a cheap suit if the ad has been running all that time? Had they been getting negative feedback already? Or perhaps it was close to the end of its run anyway so they figured they'd score points while they could? Of course the USA Today piece may not have even come about if Motrin had held its ground and waited it out. Fri, 21 Nov 2008 20:49:18 +0000 http://mediabullseye.com/mb/2008/11/challenging-companies-on-socia.html#IDComment11519136