Via twitter: "good stuff!" @tomstannard ,"this is very good" @danielratchford

Thanks for all your comments - inbox is stuffed! And to those who want help and advice we'll get to you soon.

Yes you're right - Don't Mess with Texas is a great example. I've use it a few times in these presentations (you might like the rest of the presentations too). The first one's a bit more structured.
http://www.slideshare.net/oliverpayne/how-do-you-...

http://www.slideshare.net/oliverpayne/effective-c...

I shall look up Made to Stick - I wasn't aware of it, Ta http://www.amazon.co.uk/Made-Stick-Ideas-Others-U...

It's over now.

You MUST have a look at these presentations that I put together http://www.thehuntingdynasty.com/our-work/our-pre... Sustainability can be instigated by something other than consumer demand, government legislation, or business supply - behaviour change. I was just writing about it today on here too http://www.thehuntingdynasty.com/2010/03/how-mark...

Thanks for your comments Michael, and I'm glad you like our blog :)

I think I stated my thoughts rather poorly - you bring up a good point about the fact that no-one is paying for the true life-cycle yet (just look at http://www.thetoasterproject.org/ for a great - and popular - example). I meant that consumers adopt responsibility for the life-cycle when they take a product - knowingly or unknowingly. Argghhhh, rewrite!

You've spent time thinking about this? You seem both informed and interested. I hope you find other posts interesting too.

Always liked Glue's work, btw.

Today Obama's touting Opwer just like Cameron did at TED.

President Obama Speaks in Arlington
March 5th, 2010 | Author: arlnow.com
"President Obama spoke at OPOWER, a small energy efficiency business based in Courthouse, just before noon today."

http://www.arlnow.com/2010/03/05/president-obama-...

Thank you for your comments - you make some good points.

Good comments Phil, and I think you're right - it will be remembered as a triumph of art direction and conceptual thinking over more literal and copy-led approaches - and all the better for it. The fact that it doesn't shout about its fuel economy in a race to the green pound is exactly the approach that works today: appealing to people's better conscience only works for the small group of customers whose conscience is already pricked.

It is, of course, also open season for behavioural change approaches. Something Bernbach also hinted at understanding ("Human nature hasn't changed for a million years. It won't even vary for the next million years. Only the superficial things have changed...." for full quote go to adpulp http://www.adpulp.com/archives/2005/10/the_more_t...

Thanks for your comments.

http://mydayat.moma.org/