Nice breakdown.

I was doing some further research and Snuggie-like inventions have been around for years, but at a retail price-point of $30-$40. Only when the price dipped to $10 with the advent of the Snuggie were people willing to give it a shot. So that's the real reason behind the popularity.

great pic

"the most horrible sound possible is emitted from the device"

this thing plays dave matthews records?

Hmmm, not sure yet....