Yes, there may be some level of hubris here. Though I think is is becoming quite popular to characterize anything American as being exploitive of others. To a certain extent, I can agree, but not usually.

I recall a recent article here regarding the growing popularity of the English language as being inappropriate as if there existed some imperialistic, linguistic conspiricy. I travel quite extensively. Just last week in Spain a taxi driver asked me to speak to her in English so she could practice. Depending on the circumstance, people are open to the idea of Americans and welcome the interaction. Traveling is not so one sided as to be benefit solely the traveler.

I just spoke to my wife who was born in (and more recently emigrated to the Czech Republic from) Tashkent and asked her what she thought of the concept - she's never had a Whopper by the way. She thought it was a good idea.

Though I haven't seen the commercial, it is not difficult for me to appreciate the idea that Burger King may have brought a little foreign culture to Americans by airing this commercial.

Good idea.