Hi Scott. It's Jenell Here. I would say clean cut as most everyone else. Also be yourself. Be kind and personable and smile alot. Relax and have fun, what you have to say is important and real and it works so if you just tell that in a relaxed approachable way the audience will relate to you. Not like an infomercial but like a friend who is interested in their well being. Kick butt and Just Do It!!