You're just saying that to get off the hook for eating PIZZA at the Wednesday Night Social Media Evangelists meeting... on $.50 TACO NIGHT! Hehe. Thanks, Gene.

You're absolutely right. Companies that read about how Dell made $3M off of Twitter this year and decide that they want a piece of that pie should really re-think their motives. Consumers are smart enough to tell the difference between a company that sincerely values their input and a company that's just going through the motions.

Thank you, Barb! I just read the About page on your blog. I didn't realize that you were from Georgia. Either way, it's good to have another talent in Toledo.

I think you touch on a very important point. Telling consumers what they want to hear isn't the same as *listening* to what they actually want. I think we might be watching a huge shift in companies' attitudes toward customer satisfaction. People have too many options these days to settle for inferior customer service.

Thank you for your feedback. You're absolutely right. Social media doesn't feel like work. Granted, for me it's still a hobby, so it really *isn't* work. But even if I were to monetize this passion, it would still feel like being a rock star: getting paid to do what you love.

Thanks Mike. I agree. Engaging in social media is a long-term commitment. It wasn't enough for Chrysler to start a blog. They lacked the dedication to stick with it in a meaningful way. We'll see if more companies start to follow the examples set by Scott Monty and Chris Berger.

It was my pleasure. I thoroughly enjoyed testing out the app and I've been back several times since. And I'm glad you fixed the #8217 issue. I had to find SOMETHING to ding you on. Otherwise it wouldn't have been a review, it would have been a press release. =)

No problem. Thanks for reading!