I think it is now appropriate to discuss how we are building ID. Building a rich site isn’t something that happens overnight. The speed of development is really a function of time spent working on the project.

For us, we have chosen to work at night and on the weekends while trying to balance our regular lives and jobs. To work effectively, we chose to segment our work. Meaning, we would take a segment of the site, sketch it, code it, then add function. This has worked very well for us.

We are taking a bit more time with this project than we would have liked, but it is just to make sure the quality is high. Our idea is new to the web and we want to represent it well.